Essays about: "managers in e-commerce"

Showing result 16 - 20 of 47 essays containing the words managers in e-commerce.

1. 16. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

3. 17. A systematic literature review on drones’ application in last-mile delivery.

   University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Author : Emil Persson; [2021]
   Keywords : Drone; Drones; Unmanned Aerial Vehicle; UAV; Last-mile delivery; Parcel delivery; Systematic Literature Review; Literature Review.;

   Abstract : In recent years, companies such as Amazon and DHL have started to develop alternative last-mile delivery options because of the growing trend in e-commerce. Last-mile deliveries refer to the terminal to customer deliveries and have become increasingly challenging to manage, as traffic congestions in cities has risen. READ MORE

4. 18. Factors affecting E-commerce adoption among Small andMedium Enterprises (SMEs) in Developing Countries : The Context of Kenya

   University essay from Mittuniversitetet/Institutionen för data- och systemvetenskap

   Author : Vanessa Kimana; [2020]
   Keywords : Electronic Commerce EC ; Online retailing; E-commerce adoption; Developing countries; Kenya; Small and MediumSized Enterprises SMEs ;

   Abstract : Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. READ MORE

5. 19. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Andersson; Cassandra Thomas; [2020]
   Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

   Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

6. 20. The (underestimated) role of product data for winning online retail

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Bolmgren; Henrik Lindström; [2020]
   Keywords : E-commerce; Product data; Structure product data;

   Abstract : As E-commerce continues to take market share from traditional brick and mortar businesses, there are few choices left for managers apart from migrating their sales online. While the topic of online adoption has been studied extensively, this thesis attempts to investigate one of the major drivers of complexity within the industry - the role of structured product data. READ MORE