Essays about: "managers in e-commerce"

Showing result 6 - 10 of 47 essays containing the words managers in e-commerce.

1. 6. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
   Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

   Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE

3. 7. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Rita Nordström; [2022]
   Keywords : Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

   Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE

4. 8. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Oskar Eriksson; Mathilda Axelsson; [2022]
   Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

5. 9. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

6. 10. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Tiffany Khayyami; Amina Amin; [2022]
   Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

   Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE