Essays about: "market analysis, media firm"
Showing result 1 - 5 of 13 essays containing the words market analysis, media firm.
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1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE
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2. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE
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3. Impact of Social Media on Investment Decision : A quantitative study which consider s information online , online community behaviour, and firm image
University essay from Umeå universitet/FöretagsekonomiAbstract : While finance has been studied for several years, behavioural finance, an area that studies how psychological influences can affect market outcomes, is still relatively new, and this subject remains wide open for greater exploration. Social media, which has experienced rapid growth and is now a fundamental part of everyday life, is recognized as key to predicting future outcomes, leading to several studies exploring this subject. READ MORE
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4. SPAC Post-Merger Performance
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Special purpose acquisition companies (SPACs) are shell companies with no operational assets with the sole purpose of using the raised capital from the initial public offering (IPO) to acquire a private target firm within a predetermined time frame. This financial vehicle has in recent years surged in interest and media coverage. READ MORE
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5. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. READ MORE
