Essays about: "Firm Image on Social Media"

Showing result 1 - 5 of 6 essays containing the words Firm Image on Social Media.

1. 1. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Rupam Saha; [2022]
   Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

   Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

3. 2. Impact of Social Media on Investment Decision : A quantitative study which consider s information online , online community behaviour, and firm image

   University essay from Umeå universitet/Företagsekonomi

   Author : Safa Khalil Abu-Taleb; Fredrick Nilsson; [2021]
   Keywords : Information from Social Media; Online Community Behaviour; Firm Image on Social Media; Investment Decision; Behavioural Finance;

   Abstract : While finance has been studied for several years, behavioural finance, an area that studies how psychological influences can affect market outcomes, is still relatively new, and this subject remains wide open for greater exploration. Social media, which has experienced rapid growth and is now a fundamental part of everyday life, is recognized as key to predicting future outcomes, leading to several studies exploring this subject. READ MORE

4. 3. Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Karolina Nilsson; Herman Kempe; Hugo Nyberg; [2017]
   Keywords : Brand Image; Types of brand associations; Favorability of brand associations; Strength of brand associations; Uniqueness of brand associations; Low involvement product; Firm generated content; Social media;

   Abstract : A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social media. With attitudes towards a product being lower in relation to the involvement regarding a product, the importance of establishing brand image for low-involvement product brands increases. READ MORE

5. 4. The Age of Emotionality? – How emotions influence consumers’ perception of credibility and trust in CSR communication

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Anika Reupsch; [2017]
   Keywords : corporate social responsibility; corporate social responsibility communication; corporate communication; public trust; credibility; emotions; media selection;

   Abstract : Companies around the world are using different strategies for their corporate social responsibility (CSR) communication, but finding an appropriate strategy to enhance trust and credibility on the consumer side remains challenging. The constitutive aspect of emotions in CSR communication has long been overlooked. READ MORE

6. 5. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Paola Rashid; [2014]
   Keywords : Digital marketing communication; Digital Touchpoints; Touchpoints; Integrated Marketing Communication; Awareness; Associations; Sales; FMCG;

   Abstract : Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. READ MORE