Essays about: "market entry strategy risk"

Showing result 11 - 15 of 23 essays containing the words market entry strategy risk.

  1. 11. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE

  3. 12. The effects of the institutional context on a foreign company´s entry strategy when entering an emerging market : A case study: Väderstad-Verken AB

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Yevgeniya Ushakova; [2015]
    Keywords : Emerging markets; formal institutions; informal institutions; institutional voids; entry mode.; tillväxtmarknader; formella institutioner; informella institutioner; institutionella tomrum; etableringsform;

    Abstract : Background: More foreign companies expand into emerging markets and such markets differ from developed ones. Emerging markets present opportunities and challenges for foreign companies. Challenges include many environmental factors, cultural differences, economic uncertainties and weak institutions. READ MORE

  4. 13. It is when we all play safe that we create a world of utmost insecurity : A qualitative study of Swedish B2B SMEs risk perception when internationalizing to East Africa

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marli Jaiteh; Tobias Jakobsson; [2014]
    Keywords : Risk; uncertainty; East Africa; small- and medium sized enterprises; business-to-business; network; knowledge; strategy; Risk; osäkerhet; Östafrika; små- och medelstora företag; business-to-business; nätverk; kunskap; strategi;

    Abstract : The purpose of this thesis is to describe and analyze how five Swedish business-to-business (B2B) small- and medium sized enterprises (SME) perceive risk when internationalizing to East African countries. By distinguishing these risks the aim has been to increase the understanding and awareness of the affect that these risks can have on a firm’s internationalization process. READ MORE

  5. 14. Swedish Fashion Companies - An analysis of international expansion strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christoffer Bäckström; Mick Bauer; [2013-04-02]
    Keywords : International expansion strategy; fashion industry; clothing retailer; expansion; strategy; domestic market; international market; fashion company; Gina Tricot; H M; Nudie Jeans Co;

    Abstract : This thesis aims to explore Swedish fashion companies’ strategies applied to expansions abroad and to identify factors of success and failure. It analyzes empirical results from interviews, with representatives from three Swedish fashion companies, Gina Tricot, H&M and Nudie Jeans, about their international expansion strategies and compare them with theory of the topic. READ MORE

  6. 15. Trust & commitment for a successful manufacturer-distributor relationship : - A qualitative study for small company's presumptive export marketing strategy

    University essay from Företagsekonomi

    Author : Emelie Renström; [2013]
    Keywords : ;

    Abstract : Many companies that go global use the entry mode of having a foreign distributor instead of setting up an own intermediary in the country. This is beneficial because it is lower risk, requires lower capital investments and the manufacturer gains the distributor’s expertise in the new market. READ MORE