Essays about: "market entry strategy risk"

Showing result 16 - 20 of 23 essays containing the words market entry strategy risk.

  1. 16. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Josefina Jie Löwgren; [2013]
    Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

    Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

  3. 17. Beating the Swedish Market : A dynamic approach to Value Investing using Modern Portfolio Theory

    University essay from Institutionen för ekonomi och företagande

    Author : Viktor Karlsson; Emil Nygren; [2012]
    Keywords : Behavioural Finance; Capital Asset Pricing Model; Contrarian; Efficient Market Hypothesis; Glamour stocks; Investment Strategy; Market-to-Book-Value; Minimum-Variance; Modern Portfolio Theory; Risk-adjusted performance; Stock screening; Value stocks;

    Abstract : Previous research has confirmed the existence of a value premium in a wide array of markets and using this value stock anomaly has yielded superior performance. This thesis investigates if one could take advantage of the existence of a value premium to deploy a dynamic investment strategy on the Swedish stock market (OMXS30) with focus on minimizing risk to achieve higher risk adjusted performance than the stock market index. READ MORE

  4. 18. Emerging markets: A case study on foreign market entry in Bangladesh

    University essay from Ekonomihögskolan, ELNU

    Author : Feleke Tantu; Md.Ashiqur Rahman; [2011]
    Keywords : emerging market; entry strategy; market entry; factors behind entry choice; entry mode; entry node; entry timing;

    Abstract : Abstract Title: Emerging Markets – A Case Study in Foreign Market Entry toBangladesh Keywords: emerging market, entry strategy, market entry, factors behind entry choice, entry mode, entry node, entry timing Background: Internationalism and international marketing are hot topics among the strategy discussions of the companies and as a result companies continuously look for new, unreached sales potential to their products and services as well as better use of their resources. Purpose: To find the most efficient international market entry strategy for companies moving from developed/transition economy to an emerging market. READ MORE

  5. 19. Is “Follow the Customer” an Entry Strategy Aboard?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Tingting Luo; [2009]
    Keywords : Foreign Banks; Following the customers; Automotive companies; China’s financial market; Overseas expand; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : Our paper tries to verify the relation between international banks’ expansion and international automotive corporations’ overseas business in China. Pervasive phenomena indicate that foreign banks take following their clients as the initial strategy when they start overseas business in China’s market. READ MORE

  6. 20. Internationalization - Case Study of Polarn O. Pyret

    University essay from Institutionen för ekonomi

    Author : Frida Jonsson; [2008]
    Keywords : Internationalization; market selection; entry mode; clothing companies;

    Abstract : Aim: As a result of growing globalization and competition the issue of internationalization is becoming more and more important and relevant for companies all over the world. With fading barriers to trade, investment opportunities and technological innovation, more and more companies see new openings for increased profit and growth by going international. READ MORE