Essays about: "market strategy China"

Showing result 11 - 15 of 131 essays containing the words market strategy China.

  1. 11. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  3. 12. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  4. 13. To what extent do informal institutions influence the business strategy of developed multinational enterprises in China?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hugh-John Henry Allen; Alexandros Kapodistrias; [2020]
    Keywords : Informal Institution; International Business Strategy; Developed Multinational Enterprise DMNE ; Emerging Multinational Enterprise EMNE ; Foreign Direct Investment FDI ; China; Business and Economics;

    Abstract : This paper aims to answer the following research question: “To what degree do informal institutions influence the business strategy of developed multinational enterprises in China?” By using the comparison of existing literature and two primary interviews from strategic professionals, we were able to discover the most important factors for DMNEs to consider when entering China. The Uppsala Model turned out to be very relevant to the Chinese system, because of the significance of trust as a market power. READ MORE

  5. 14. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  6. 15. Chinese outward foreign direct investment in Africa. Its determinants and the impact of the One Belt, One Road initiative.

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Elisabetta Di Vito; [2019]
    Keywords : Business and Economics;

    Abstract : In the past two decades, African countries have become the destination of increasing investments of Chinese multinational enterprises. This phenomenon is supposed to be strengthened under China’s One Belt, One Road, a strategy announced in 2013 with the aim of stimulating commercial relations among Asia, Europe, and Africa. READ MORE