Essays about: "market strategy China"

Showing result 21 - 25 of 131 essays containing the words market strategy China.

  1. 21. Managing networks by MNCs to achieve competitive advantage in the changing environment : A case study of China Unionpay

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xueqin Fu; Muhammad Latif; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this research is to analyze the effect of changing institutional environment on the case company China Unionpay (CUP) and the management of the new competitive situation of Chinese electronic funds transfer market. Moreover, the impact of this change on the networks and relationships between China Unionpay and their customers is examined. READ MORE

  3. 22. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  4. 23. Inventory control of finished goods for the aftermarket.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sercan Eminoğlu; [2017]
    Keywords : Aftermarket products; forecasting; operations research; intermittent demand patterns; inventory control.; Technology and Engineering;

    Abstract : Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. READ MORE

  5. 24. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  6. 25. Comparative analysis of development potential for biomass- vs coal-fired powerplants in Henan province,China

    University essay from KTH/Energiteknik

    Author : Dongcan Wang; [2017]
    Keywords : Coal-fired power plant; biomass; biogas; steam turbine; GTCC system; environment; ; kolkraft; kolkraftverk; biogas; biogasanläggning; ångturbin; GTCC system; ;

    Abstract : Coal-fired power plants’ typically large capacity and relatively low electricity generation costs in the Chinese power market can be compared with their typically low specific thermal efficiency and older age on average. At the same time, the environment pollution caused by local coal-fired power plants has started to receive due attention. READ MORE