Essays about: "market strategy China"
Showing result 16 - 20 of 131 essays containing the words market strategy China.
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16. Navigating in the Institutional Jungle of China - An Investigation of Competitive Advantages Through the Management of Institutional Contexts
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose is to explore the institutional forces in a transitional regulated economy. Furthermore, the study seeks to gather information about firms’ perception of these forces and the way by which these firms seek to handle them and use them to build competitive advantages. READ MORE
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17. Sustainability Marketing : Sustainability Marketing on the Chinese Market
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE
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18. Chinese Students at Uppsala University: “Yesterday, Today and Tomorrow” : A sociological analysis of ten students’ trajectories
University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudierAbstract : The idea of knowledge economy initiated by the World Bank, the increasing importance of English proficiency in the global labour market, and the expansion of Chinese higher education, all leads to the phenomenon of Chinese student migration to western countries for getting advantageous educational experiences and credentials. Through a qualitative, interview-based method and Bourdieusian sociological perspective focusing on species of capital (cultural, economic, social and symbolic capital), habitus and mode of reproduction, this study focuses on the analysis of the relation between social background of Chinese students and their adoption of a western education system and perception of future career through the trajectories of ten Chinese students at Uppsala University, one of the most renowned universities in Sweden. READ MORE
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19. Adoption and Diffusion of in-store Mobile Payment : Lessons from China
University essay from Umeå universitet/Institutionen för informatikAbstract : With the evolution of technology and the Internet, the world is heading to a "cashless society". China has moved towards one solution - mobile payment in the recent decade. In every corner of urban life, mobile payment has become a favorite way of conducting transactions for merchants and customers. READ MORE
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20. Entering the Chinese Market: Implications for foreign micro E-businesses
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE
