Essays about: "market terms related to business communication"

Showing result 6 - 10 of 14 essays containing the words market terms related to business communication.

  1. 6. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  3. 7. Exploring CSR : an investigation of the Corporate Social Responsibility concept and the influence of the individual on its implementation

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Marret Bähr; [2015]
    Keywords : CSR; subjectivity; responsibility; Environmental Communication; neoliberal; phenomenology; values; change; sustainability;

    Abstract : The idea of ‘business as usual’ in our neoliberal profit-oriented economy is not sustainable and must be changed in order to avoid future social and environmental crisis. Starting and promoting Corporate Social Responsibility (CSR) programs has become very popular among organizations as they are trying to adapt to and even exceed the rising societal demand for sustainable business practices. READ MORE

  4. 8. eHealth development in Sweden : A  study  of  prominent  aspects  and  benefits  from  a  multi-userperspective

    University essay from KTH/Industriell Management

    Author : LUDVIG JAKOBSSON; JONATHAN SOBIN; [2014]
    Keywords : ;

    Abstract : The  European  health  care  is  facing  challenges  with  an  increasing  ageing  population, with a higher frequency of chronic diseases, which have resulted in rising health care costs. Meanwhile, the trend shows how patients and citizens are becoming more active in their personal health care, with the number of existing doctors and nurses subsiding furthermore entailing problems. READ MORE

  5. 9. eHealth development in Sweden : A study of prominent aspects and benefits from a multi-user perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Jonathan Sobin; Ludvig Jakobsson; [2014]
    Keywords : eHealth; e-health; business model; business modeling; Business Model Canvas; BMC; Electronic Health Record; EHR; ICT; eHälsa; e-hälsa; affärsmodell; verksamhetsmodulering; Business Model Canvas; BMC; elektronisk patientjournal; EHR; ICT;

    Abstract : The European health care is facing challenges with an increasing ageing population, with a higher frequency of chronic diseases, which have resulted in rising health care costs. Meanwhile, the trend shows how patients and citizens are becoming more active in their personal health care, with the number of existing doctors and nurses subsiding furthermore entailing problems. READ MORE

  6. 10. Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market

    University essay from IHH, Företagsekonomi

    Author : Qian Wei; Wei Gong; Yidi Zhu; [2012]
    Keywords : Word of Mouth marketing; Education and Training industry;

    Abstract : Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process. Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. READ MORE