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Found 4 essays matching the above criteria.

  1. 1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  3. 2. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Pia Jahn; [2022]
    Keywords : short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

    Abstract : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. READ MORE

  4. 3. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE

  5. 4. Quality management of events

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Maria Johansson; [2010]
    Keywords : ;

    Abstract : Social media and the web give a target group a never ending flow of information up to a point where there is no possibility to take it all in. Because of this a campaign easily disappears amongst all the information. Therefore it can be advantageous for a company to use events as a marketing channel. READ MORE