Essays about: "marketing crisis communication"

Showing result 6 - 10 of 29 essays containing the words marketing crisis communication.

1. 6. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   University essay from Jönköping University

   Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

3. 7. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

   University essay from Högskolan i Halmstad

   Author : Petra Sellin; Julia Weideborn; [2022]
   Keywords : Communication; social crisis; brand; e-commerce; communication strategy;

   Abstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE

4. 8. Tourism in Time of Epidemics

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Davide Celotto; [2021]
   Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

   Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE

5. 9. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

   University essay from

   Author : Volkohon Karl; [2021]
   Keywords : Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

   Abstract : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. READ MORE

6. 10. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
   Keywords : Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE