Essays about: "marketing crisis communication"
Showing result 11 - 15 of 29 essays containing the words marketing crisis communication.
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11. How companies use social media marketing to acquire new customers in times of crisis
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE
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12. Customer engagement in second-hand fashion marketplaces after the pandemic
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE
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13. AN ELECTRONIC ARTS CASE
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : On November 17th, 2017, Electronic Arts, an American gaming company, publishes one of the most anticipated games of the year: Star Wars Battlefront 2. It is a first- and third-person shooter video game based on the Star Wars universe, with both single and multiplayer aspects. Upon its release, the game, in its beta stage, was heavily criticized. READ MORE
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14. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE
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15. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.
University essay from Umeå universitet/FöretagsekonomiAbstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE