Essays about: "marketing customer insights"
Showing result 1 - 5 of 84 essays containing the words marketing customer insights.
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1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE
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2. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE
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3. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE
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4. "How can tech startups enhance their customer retention and acquisition
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. READ MORE
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5. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE