Essays about: "marketing for insurance"

Showing result 16 - 19 of 19 essays containing the words marketing for insurance.

  1. 16. Marketing Your Intangible Future : Tangibilization of Retirement Savings at Handelsbanken and Swedbank

    University essay from Företagsekonomiska institutionen

    Author : Emelie Larsson; Marianne Södersten; [2008]
    Keywords : Retirement savings; Marketing; Intangibility; Tangibility; Complexity; Uncertainty;

    Abstract : The purpose of this study is to investigate how individual retirement savings are made tangible for potential customers. As case companies we have studied the marketing strategies of Handelsbanken and Swedbank. READ MORE

  3. 17. Evaluate you Business Conituity Management - A step towards a more resilient company

    University essay from Lunds universitet/Riskhantering (CI); Lunds universitet/Avdelningen för Brandteknik; Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Joakim Almén; Anders Rosqvist; [2008]
    Keywords : crisis preparedness; enterprise risk management; business recovery; crisis management; emergency response; BCM Evaluation Model; Business continuity management; business continuity planning; crisis; risk; supply chain disruption; Risk Management and Safety engineering; Riskhantering; Technology and Engineering;

    Abstract : Major businesses today involves complex supply chains with world-wide sourcing and marketing which create new risks for both the individual enterprise and the society at large. Supply chain disruptions are seen as the primary threat to a company's revenue driver. READ MORE

  4. 18. Title : Potentials of Insurance Market Development in Jizzak region

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shuhrat Abdullaev; Sharof Abdurahmonov; [2007]
    Keywords : Marketing; Insurance; Management;

    Abstract : Title: Potentials of Insurance Market Development in Jizzak region Authors: Shuhrat Abdulaev, Sharof Abdurahmonov Supervisor: Anders Hederstierna Department: Business Administration, Blekinge Technology Institute Course: Master’s thesis in Business Administration, 10 credits Background and Problem Discussion: The main reasons why we have chosen this topic “Potentials of insurance market development in Jizzak region” for our thesis are the followings: 1) Strong and Competitive insurance market is one of the essential parts of well-developed market economy. How to reach well-developed insurance market is a complex problem that the economy of Uzbekistan is facing now. READ MORE

  5. 19. Marknadsinriktad miljökommunikation på Internet : försäkringsbolaget Folksam

    University essay from SLU/Dept. of Economics

    Author : Mikael Thorn; [2007]
    Keywords : grön marknadsföring; kommunikation; marknadskommunikation; miljö; värde; kundvärde; Internet; intressenter; kunder; interaktivitet; CRM;

    Abstract : Many companies are presently investing in different types of environmental strategies, and it is varying to what level they channel their resources to environmental efforts. It is also diverging to what extent organizations effort to profile themselves as environmentally conscious. READ MORE