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Showing result 6 - 10 of 25 essays matching the above criteria.

  1. 6. (Un)Deliberate Choices of Dubious Funds in the Swedish Pension System : Which Individuals Choose Dubious Funds Within the Swedish Pension System?

    University essay from Jönköping University/IHH, Nationalekonomi

    Author : Isabella Emanuelsson; [2020]
    Keywords : retirement planning; pension funds; Swedish pension system; behavioral economics; financial literacy; deceptive marketing; aggressive sales methods; logistic regression; linear probability model;

    Abstract : There are ongoing discussions about a new reform of the mandatory fully funded individual accounts in the Swedish public pension system. Since the initial round in 2000, several funds have been excluded from the platform due to deceptive, and sometimes criminal, behavior towards the consumers. READ MORE

  3. 7. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  4. 8. Smart Beta ETFs. Smart Investment or Smart Marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Kristin Kjellberg; Catinka Träger; [2017]
    Keywords : Smart Beta; ETFs; Factor Investing; Portfolio Manage;

    Abstract : Smart Beta is a relatively new investment strategy that builds further on theses such as factor investing and fundamental indexation. As of now, there are conflicting views of this strategy. Hence, in this paper, we aim to find an answer to whether Smart Beta is indeed smart or not. READ MORE

  5. 9. Trends in wood biofuel production, marketing and utilization in Latvia

    University essay from SLU/Southern Swedish Forest Research Centre

    Author : Klāvs Ielejs; [2017]
    Keywords : Biofuel production; Latvia renewable energy sector; wood biofuel producers; energy policy goals;

    Abstract : Wood biofuel production and use of wood biofuel is an important part of the Latvian economy because it is an alternative to fossil energy sources. That encourage to the preservation of the environment and offers an opportunity to achieve the objectives set by the EU and Latvia in relation to the use of renewable energy production. READ MORE

  6. 10. Crowdfunding from a Marketing Perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Åhlström; Anton Gustav Unger; William Arkrot; [2017]
    Keywords : Crowdfunding; reward-based crowdfunding; equity-based crowdfunding; marketing; crowdfunding marketing;

    Abstract : Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). READ MORE