Essays about: "marketing in charity"
Showing result 1 - 5 of 17 essays containing the words marketing in charity.
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1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE
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2. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE
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3. From flea market to fashion powerhouse : A case study on Myrornas brand transformation
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE
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4. Do I Care Enough To Engage? : An Investigation on Contributor Engagement Towards the Dutch Cancer Society
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: The environment of the charity sector is changing. The overall sector of licensed charities in the Netherlands grew over the past couple of years, but this trend is not caused by a growth in contributors, as the numbers show a downwards slope. READ MORE
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5. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE