Essays about: "marketing in the auto industry"

Found 2 essays containing the words marketing in the auto industry.

1. 1. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : John Mozayani; [2018]
   Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE

3. 2. Value of Innovation in a company : a case of Bajaj Auto Ltd

   University essay from Akademin för teknik och miljö

   Author : SAQIB MEHMOOD CHAUDHRY; Dinesh Chandrasekar; [2010]
   Keywords : Innovation Management;

   Abstract : An Innovative company can apply new thinking faster than its competitors or surprise its customers by offering products that makes the customers first realize its need and then consume it. There are substantial evidence stating the positive impact of innovation in the automotive industry; however, corresponding research is lacking on the two-wheeler industry which is growing at a healthy pace. READ MORE