Essays about: "marketing public sector"

Showing result 16 - 20 of 37 essays containing the words marketing public sector.

1. 16. Enabling behaviour change : community-based social marketing strategy in Malmö

   University essay from SLU/Dept. of Economics

   Author : Maxim Vlasov; [2015]
   Keywords : behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

   Abstract : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. READ MORE

3. 17. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

   Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

4. 18. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

   Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

5. 19. Var unik! : en litteraturstudie kring stadsprofilering som verktyg vid stadsplanering

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Elsa Karlberg; Ylva Hartman Magnusson; [2014]
   Keywords : kommodifiering; entreprenöriellt styre; gentrifiering; Malmö stad; Citytunneln; stadsprofilering; den kreativa klassen;

   Abstract : Denna uppsats behandlar hur städer styrs och marknadsförs idag och vilka konsekvenser detta får för stadens invånare. Ambitionen är att synliggöra maktdiskurser bakom stadsplanering, i ett globalt och lokalt sammanhang. En ökad förståelse för stadsutvecklingsprocesser kan bidra till en demokratisering av desamma. READ MORE

6. 20. The World in a Tabloid Fromat

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Alexandru Nastase; [2012]
   Keywords : ;

   Abstract : The objective of this research project is to investigate the beliefs of eight Swedish journalists with reference to the controversial phenomenon of tabloidization and to unravel the impulses and the factors that are leading more and more publications to sensationalize their news content. Since this topic has been touched upon by previous research, the present thesis actions are directed towards a more particular research angle which has the intention to fill a less explored gap of the research area. READ MORE