Essays about: "marketing public sector"

Showing result 11 - 15 of 37 essays containing the words marketing public sector.

  1. 11. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  3. 12. Attracting Donations : How Iranian Charity Organizations Promote to Attract Donation?

    University essay from

    Author : Hooman Dadkhah; Maryam Samari; [2016]
    Keywords : Social Behaviour Law; Samhälls-; beteendevetenskap; juridik;

    Abstract : Non-Profit Organizations (NPO), also called the third sector, are organizations that do not aim to generate revenue and, as the name suggests, profit making is not their goal. However, like any other organization, they have expenses to cover in order to reach their goals. READ MORE

  4. 13. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Keywords : Branding; B2B; Consultans; Public sector; Relationship;

    Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

  5. 14. Community supported agriculture : in a Swedish context

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Kajsa Wejåker; [2016]
    Keywords : alternative food production; local food systems; shared value; crowdfunding; relationship marketing;

    Abstract : Swedish agriculture faces new challenges on an aggregated level, as well as for individual farms. The number of farms in Sweden is decreasing, but the average size of farms is increasing. Much of the structured changed can be explained by the increase in global competition and the design of the CAP within the EU. READ MORE

  6. 15. Internationalizing a young Spanish winery: Theoretical and empirical frameworks for a successful marketing analysis : Case Study, Winery “Bodegas Ribera de Pelazas”

    University essay from KTH/Entreprenörskap och Innovation

    Author : Miguel Jesús Alija Fuertes; [2016]
    Keywords : Wine; Marketing strategies; Winery; Wine Market; Internationalization; Consumer Behavior; Purchasing Decision;

    Abstract : Few different goods or beverages are as particular as wine in History of humanity, even being the main symbol of luxury and status from days of Rome. Its particular intoxicating effects together its complex and long-term elaboration makes wine one of the biggest attractions for food and beverages lovers. READ MORE