Essays about: "marketing public sector"

Showing result 6 - 10 of 37 essays containing the words marketing public sector.

1. 6. Gamification – The solution for a sustainable society?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Patrik Björk; Olivia Zandin; [2019]
   Keywords : Gamification; public organization; municipality; strategic communication; digitalization; innovation; citizen engagement; dialogue; marketing communication; City Points; participatory budget; offentliga organisationer; kommuner; digital strategisk kommunikation; digitalisering; medborgerligt engagemang; medborgardialog; deltagande budget; Social Sciences;

   Abstract : Den offentliga sektorn står inför utmaningar när det kommer till digitalisering och medborgare har höga förväntningar på att den offentliga sektorn ska vara effektiv och erbjuda högkvalitativ service. År 2018 tilldelades den portugisiska kommunen Cascais ett pris från organisationen World Summit Awards för sin digitala plattform City Points Cascais inom kategorin, Digital Innovation in Government and Citizen Engagement. READ MORE

3. 7. Why buy green? : An exploration of drivers and barriers related to sustainable purchasing in the Swedish food sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Henrik Adolfsson; Freddy Wickström; [2019]
   Keywords : sustainability; green consumption; sustainable consumption; consumer behaviour; green consumer profile; drivers; barriers; values; attitudes; behaviour; heuristics; knowledge;

   Abstract : Sustainability has become a subject of much interest in recent years, due to the deterioration of the natural environment. In response there has been increasing public pressure on businesses to provide environmentally friendly product alternatives for consumers. READ MORE

4. 8. Chance or burden?A study of sustainable business models within the automotive industry : An empirical analysis of BMW Group and Volvo Cars Group

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Christiansen; Elias Strobel; [2019]
   Keywords : Sustainability; automotive industry; business model; sustainable business model;

   Abstract : In the upcoming years, our society and economy will face enormous challenges due to global warming, which is caused by the emissions of carbon dioxide and other global-warming gases. Due to its high share of CO2emission, the detrimental role of the automotive industry has recently been put into the spotlight of the public discussion. READ MORE

5. 9. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

6. 10. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Nicole Lejdeby; Carolin Östman; [2019]
   Keywords : Employer Branding; Employer Value Proposition EVP ; Public sector; Recruitment strategies; War for talent; Work values;

   Abstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE