Essays about: "marketing re.."

Showing result 21 - 25 of 79 essays containing the words marketing re...

1. 21. Transposition of Legitimacy Across Fields: A Case Study of the Swedish Gambling Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustaf Banér; Christoffer Ripe; [2019]
   Keywords : Electronic Identification; Gambling; Institutional Theory; Organizational Legitimacy; Transposition;

   Abstract : In early 2019 the Swedish online gambling industry was re-regulated, paving way for private operators to establish business. These operators resorted to various marketing activities as they battled for market share. Curiously, an eID-solution became a common element in marketing. We identified a desire to gain legitimacy. READ MORE

3. 22. Change of Purpose - The effects of the Purpose Limitation Principle in the General Data Protection Regulation on Big Data Profiling

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Hannes Westermann; [2018]
   Keywords : EU law; IT law; Artificial Intelligence; Big Data; Profiling; Big Data Profiling; Google; Facebook; GDPR; General Data Protection Regulation; Purpose Limitation; Further Use; Purpose Specification; Personal Data; Compatible Use; Machine Learning; Deep Learning; Law and Political Science;

   Abstract : Over the past few years, many companies have started to adopt Big Data technologies. Big Data is a method and technology that allows the collection and analysis of huge amounts of all kinds of data, mainly in digital form. Big Data can be used, for example, to create profiles of online shopping users to target ads. I call this Big Data Profiling. READ MORE

4. 23. A study on the characteristics of spreading news on Twitter : The influence social media has on society

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Jesper Holmström; Daniel Jonsson; [2018]
   Keywords : ;

   Abstract : The spreading of news on social media is a complex process and sought-after skill in today’s society. People spreading political beliefs, marketing teams who want to make money and people who want to achieve fame are all trying to understand the best way to influence others. READ MORE

5. 24. Nation Branding Communication : A Case Study of the Brand Singapore

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Ena Čalić; [2018]
   Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

   Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

6. 25. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE