Essays about: "marketing re.."

Showing result 16 - 20 of 79 essays containing the words marketing re...

  1. 16. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Lukas Hans Walther Weyh; [2020]
    Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

    Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE

  3. 17. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gabriele Gullì; [2020]
    Keywords : web usability; corporate website; e-branding; brand perception; web development.;

    Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

  4. 18. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  5. 19. Exploring the customer journey : An exploratory study investigating the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Marcus Bolinder; Boström Philip; [2019]
    Keywords : Customer journey; customer experience; touch points; consumer buying decision process; e-commerce; information overload;

    Abstract : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. READ MORE

  6. 20. Exploring the viability of re-introducing Lablab purpureus (L.) Sweet as a multifunctional legume in northern Tanzania

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Christopher Forsythe; [2019]
    Keywords : Tanzania; agroecology; Lablab purpureus L. Sweet; insect pest; accession; multifunctional crop; viable crop; socio-ecological niche;

    Abstract : Tanzanian people are currently facing food insecurity, poor nutrition and poverty. Agriculture is not meeting the demand since Tanzania is a net food importer. READ MORE