Essays about: "marketing research on buying behavior"
Showing result 21 - 25 of 46 essays containing the words marketing research on buying behavior.
-
21. Digital inbound marketing as an approach to scale up B2B sales
University essay from Lunds universitet/ProduktionsekonomiAbstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE
-
22. The Triggers of Buyers Regret of Impulsive Purchases
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE
-
23. The use of data in social media marketing : An explorative study of data insights in social media marketing
University essay from Umeå universitet/FöretagsekonomiAbstract : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. READ MORE
-
24. In-store driving forces behind the purchase decision-making process for high-end designed tableware products
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis intends to investigate what are the driving forces behind the shopper's decision-making process in high-end designed tableware products and what is the role of the in-store marketing in the process. The authors of the research have found that there is a lack of knowledge about the consumer’s buying behavior in that segment and therefore it was decided the empirical part of the research to be made in collaboration with Villeroy & Boch – international company presented in 125 different countries around the world offering high-end designed products. READ MORE
-
25. Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech
University essay from KTH/Industriell marknadsföringAbstract : Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best value for money. READ MORE
