Essays about: "marketing research on buying behavior"

Showing result 16 - 20 of 46 essays containing the words marketing research on buying behavior.

1. 16. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Johan Brandt; Oscar Wärnling; [2020]
   Keywords : ;

   Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

3. 17. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

4. 18. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

   University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

   Author : Basharat Ali; [2019]
   Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

   Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

5. 19. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
   Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

   Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

6. 20. Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : William Henriksson; Sandra Jönsson; [2018]
   Keywords : Green Marketing; Green Clothing Products; Green Consumer Behavior; Swedish Millennials; Green Gap;

   Abstract : Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. READ MORE