Essays about: "marketing situation and equity"

Showing result 1 - 5 of 7 essays containing the words marketing situation and equity.

  1. 1. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
    Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

    Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

  3. 2. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : AMANDA DAHLLÖF; JULIA SVANSBO; [2014]
    Keywords : Competitiveness; Textile industry; Diamond model; Corporate Social Responsibility; Country of origin; Brand equity; Rwanda;

    Abstract : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. READ MORE

  4. 3. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    University essay from Företagsekonomiska institutionen

    Author : Lili Cai; Yun Cao; [2013]
    Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

  5. 4. Positioning of a brand point of parity : a study of a possible approach for taking position of a point of parity in a mature business to business market

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Kristina Linander; Carolina Carlsson; [2012]
    Keywords : Positioning; Points of Parity; Brand Identity; Brand Equity; Brand communication; Food Safety;

    Abstract : Every organisation has to build their brand on specific associations that they want to be related to. These associations can be divided into two categories: points of parity and points of difference. Traditionally brands have been concentrating on the company’s points of difference in their positioning strategies. READ MORE

  6. 5. Transferring Brand Value : from a traditional channel to a digital platform

    University essay from Internationella Handelshögskolan

    Author : Anna Carme; Jesper Benon; Marianne Pantzar; [2008]
    Keywords : Brand management; channel manage-ment; Internet; Eniro; brand equity; ex-tensions;

    Abstract : As technology continues to affect the business sector, many companies have been faced with the nesessity of transformation. Adapting to a new, more Internet based society im-plies that companies are venturing into new market channels to get their products or ser-vices out to the consumers. READ MORE