Essays about: "marketing strategy of the business"

Showing result 16 - 20 of 393 essays containing the words marketing strategy of the business.

1. 16. From Streaming to Evoking That Extra Feeling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
   Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

   Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

3. 17. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

4. 18. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Elin Adolfsson; Ida Kucera; [2023]
   Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

   Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

5. 19. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Mellin; Ioannis Diakoulakis; [2023]
   Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

   Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

6. 20. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

   University essay from Göteborgs universitet/Graduate School

   Author : Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
   Keywords : Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

   Abstract : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. READ MORE