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Showing result 1 - 5 of 10 essays matching the above criteria.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. The Perceiced Impact of Business Intelligence Tools on Marketing Success

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Amir Nawaz; [2015]
   Keywords : Decision Support Systems; Business intelligence; Marketing Performance; Strategic Planning; Organizational Support; Knowledge Management; Technological Innovation; Qualitative and quantitative study;

   Abstract : Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. READ MORE

4. 3. Standardization vs. Adaption within Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Fredholm; Saba Slatiel; [2015]
   Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

5. 4. To enhance service performance by using Feedback and Compalint Management operation by involving customers :  A case study of container terminal and its customers

   University essay from Avdelningen för företagsekonomi

   Author : Waseem Uddin Choudhry; [2012]
   Keywords : ;

   Abstract : Purpose The analytical purpose of this thesis is to link theory on how customerinvolvement should strengthen customer relationships, with empirical data on howtheir involvement looks like. The empirical purpose is to explore the importance ofcustomer feedback and complaint management in overall customer involvementprocess. READ MORE

6. 5. Bluffing in Insurance Sales : A Pakistani Perspective

   University essay from Centrum för tillämpad etik

   Author : Hina Butt; [2011]
   Keywords : Business Ethics; Ethics in Insurance;

   Abstract : This thesis is a study of aspects of corporate culture that are generally ignored by the researchers. It considers issues like the effect of culture in ethical decision making, ethics in the marketing of insurance products and salespersons’ attitudes and assessment of ethical dilemmas like bluffing. READ MORE