Essays about: "marketing thesis on consumer behavior with questionnaire"

Showing result 6 - 10 of 18 essays containing the words marketing thesis on consumer behavior with questionnaire.

  1. 6. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sofie Thulin; Nadine Rashid; [2017]
    Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

    Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE

  3. 7. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalia Varga; Sara Höglund; [2017]
    Keywords : influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

    Abstract : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. READ MORE

  4. 8. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sanna Junhem; Sophie Adolfsson; [2017]
    Keywords : Celebrity endorsement; marketing; strategy; gender; consumer behavior;

    Abstract : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. READ MORE

  5. 9. Green Marketing & Ethical Consumerism : Shaping Consumer Behaviour

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Lisbeth Alvina Urzua; [2014]
    Keywords : Consumer behavior; Sustainability; Green marketing; Ethical consumption; Green- Ethical consumerism; Greenwashing;

    Abstract : Marketers have found new ways of thinking leading to a development within the marketing area, the concept of green marketing has emerged and aims to improve communication in terms of ethically conscious products. Consumers are at times skeptical and companies need to be aware of the fact that trust is a main issue. READ MORE

  6. 10. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Gabi Martin; Joakim Jonasson; [2014]
    Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

    Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE