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Showing result 1 - 5 of 18 essays matching the above criteria.

  1. 1. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Dana Szalaiova; Mark Vidrinskas; [2023]
    Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE

  3. 2. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  4. 3. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanzhang Jin; Yuchen Liu; [2021]
    Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

  5. 4. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

  6. 5. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
    Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

    Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE