Essays about: "media business transformation"
Showing result 16 - 18 of 18 essays containing the words media business transformation.
-
16. An Economic Perspective : The Future of Digital vs. Print Media with a focus on the cultural products of books and music
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many businesses have tried to adapt their business models to the digital world to maximize their value and influence. READ MORE
-
17. What drives e-business trends? : With a focus on customer oriented trends and service digitization
University essay from IHH, InformatikAbstract : In this thesis I am going to investigate the trends within e-business, what it is that drive these trends and why these drivers are of such importance. I chose this subject since I have found it very interesting and useful in my career because of the importance it embraces in today’s business world. READ MORE
-
18. Marketing Communication in the New Digital World : Take the leap!
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers. Problem and Purpose: In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving, and after listening to what some experts within the field think about the future and of what should be done, they them-selves endeavoured to generate some guidance for companies in this matter. READ MORE
