Essays about: "media business transformation"

Showing result 6 - 10 of 18 essays containing the words media business transformation.

1. 6. “Less Is More, Forget The Mass” : An Explorative Study on Product Transformation Strategies for Subscription-first Newspapers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isabella Frank; [2018]
   Keywords : Newspapers; business models; subscription; online revenue; readership; online journalism;

   Abstract : The competitive market of the newspaper industry has undergone considerable changes driven by new technology, the internet and changing audience behavior. The industry is facing two current crises, the decline in print and advertising revenues, and at the same time, the growth of free online content. READ MORE

3. 7. The University Business Incubator : Exploring Digital Capabilities while using Information as an Asset

   University essay from Linnéuniversitetet/Institutionen för datavetenskap (DV)

   Author : Ioannis Drivas; Julian Stüber; Jinto Das; Shen Han; [2017]
   Keywords : Business Incubator; Soft Systems Methodology; DIKAR; Balanced Scorecard; Critical Success factors; Infusion Diffusion Model; Digital Capability; Library Services;

   Abstract : The University of this interest and its library division is involved in a major transformation process, aiming to enhance the learning experience for students by modernizing learning spaces, enhancing the personalized learning, and extending support for faculty and student scholarship. One part of the transformation consist of rearranging the library space and its services and introducing a new media based faculty consisting media related career paths. READ MORE

4. 8. Social media use in B2B context : A multi-case study on the use of social media by B2B companies 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Samir El-Tahan; Daniela Poblete; [2017]
   Keywords : Social media usage; SM marketing strategy; adoption; Business to Business.;

   Abstract : In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. READ MORE

5. 9. Media business transformation based on information technology : A pilot study of three Swedish newspapers

   University essay from

   Author : Samin Sadat Alavioon; [2017]
   Keywords : media business transformation; online newspaper; information technology;

   Abstract : The newspaper industry has been transformed after the emergence of information technology. According to the transformation of media businesses by technology advancement this study realizes the importance of opportunities and threats brought by new information technology in the newspaper industry. READ MORE

6. 10. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Malin Isacsson Larsson; [2017]
   Keywords : ;

   Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE