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Showing result 11 - 15 of 139 essays matching the above criteria.
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11. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE
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12. Starting-Up Alternative Food Systems. Understanding the potential of value-based supply chain startups to localize the food system in Germany through a Multi- Level Perspective
University essay from Lunds universitet/LUCSUSAbstract : As the global food system fails to cope with its social and environmental depletion, Alternative Food Systems (AFSs) have emerged. While previous studies have focused on localization efforts through consumer and producer food initiatives, emerging start-ups which act as mediators between the farmers and consumers have been neglected. READ MORE
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13. Rumination and emotion regulation as mediators between mindfulness and self-assessed sport performance
University essay from Högskolan i Halmstad/Akademin för hälsa och välfärdAbstract : The purpose of this study was to examine the role of emotion regulation and rumination in the relationship between dispositional mindfulness and self-assessed performance. A total of 89 soccer players (72 male, 17 women; Mage = 28.75, SD =3.283 years) participated. READ MORE
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14. Mediating Agonistic Peace
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : Agonistic theory has expanded to many research fields including peace and conflict studies, but it has yet to be used in the study of mediation. This thesis aims to fill this void by exploring the theoretical agonism-mediation nexus. READ MORE
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15. Climatic complexity: how do early life weather shocks affect labour income?
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : This thesis explores the impact of extreme weather events during gestation and infancy on multiple outcomes, especially early labour income. The subjects are Indian children born between 1993/94 from the Young Lives longitudinal study. The weather shocks are extracted from the NOAA geo-referenced weather data. READ MORE