Essays about: "men´s cosmetics"

Found 3 essays containing the words men´s cosmetics.

1. 1. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

   University essay from Umeå universitet/Företagsekonomi

   Author : Aline Smeeckaert; Baptiste Martin; [2022]
   Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

   Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

3. 2. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
   Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

   Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE

4. 3. The customer behaviour in men´s cosmetics market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Audrey Blanchin; Cyrielle Chareyron; Quentin Levert; [2007]
   Keywords : men´s cosmetics; marketing; self concept; self esteem;

   Abstract : An analysis of the customer behaviour through the self concept theories in this specific market .... READ MORE