Essays about: "metaphors advertising"

Found 5 essays containing the words metaphors advertising.

  1. 1. The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Emma Månsson; [2018]
    Keywords : Advertisement; Advertising; Printed Advertisements; Semiotics; Pragmatics; Swedish Women;

    Abstract : This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. READ MORE

  3. 2. The Impact of Visual Metaphors on Brand Image

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Damaris Plocher; Helena Romfeld; [2018]
    Keywords : ;

    Abstract : This thesis aims to investigate the impact of visual metaphor advertising on brand image by focusing on the metaphor’s different levels of complexity. The focus is hereby set on visual metaphors with low and medium complexity. READ MORE

  4. 3. No Laughing Matter : A study of the use of comedy in public service announcements

    University essay from Högskolan i Halmstad

    Author : Josefin Johansson; [2017]
    Keywords : Public service announcements; Advertisements; Advertising; Semantics; Pragmatics; Ambiguity; The United Kingdom; The United States; Australia;

    Abstract : This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. READ MORE

  5. 4. Facebook Advertisements : - What happens with the sender's intended message?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Malin Boström; Mathias Guselin; Maria Nilsson; [2015]
    Keywords : Facebook advertisements; online communication; messages;

    Abstract : Background: Advertisements create metaphors in the consumers’ mind, which are interpretedby using their advertising knowledge, including expectations of positive messages and theawareness of different advertising formats. Advertising affects how and what consumers thinkabout a company. READ MORE

  6. 5. Metaphors in Food Advertising Slogans

    University essay from Enheten för lärarutbildning

    Author : Chennan Yu; [2009]
    Keywords : metaphor; advertising;

    Abstract : .... READ MORE