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Found 5 essays matching the above criteria.

  1. 1. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  3. 2. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE

  4. 3. Influential Factors of Foreign Market Entry Modes : A case of Swedish MNCs into the Chinese Market

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Berkan Basören; Michael Olugunna; [2012]
    Keywords : ;

    Abstract : Globalization has reduced the significance of geographical boundaries. Companies that successfully establish themselves in foreign markets experience many benefits. One of the key decisions in the process of foreign market entry is selecting market entry modes since selection of entry modes is a significant determiner in the success of company. READ MORE

  5. 4. Change Of Entry Mode : a case study of Swedish retail firm in the United Arab Emirate

    University essay from SLU/Dept. of Economics

    Author : Emmanuel Onyebuchi Nnagbo; [2009]
    Keywords : change; entry mode; internal factors; external factors;

    Abstract : Over a decade, there has developed a strong tendency in International Business studies to discuss the internationalization of multinational corporations. This development is not surprising as the ongoing globalization has pushed corporations to seek entry into foreign markets at a relentless pace. READ MORE

  6. 5. Foreign Direct Investments : Swedish Corporations Investments in Brazil 1990-2005

    University essay from IHH, Redovisning och finansiering

    Author : Cinna Kübek; Ann Mårtensson; [2006]
    Keywords : Foreign investment; Globalization; Developing country;

    Abstract : Foreign direct investments are easier today then in the past owing to lower communication costs, improved and new information technology systems. In 1990, Brazil opened up for the global econ-omy and is today one of the tenth largest economies in the world, furthermore one of the largest recipients of foreign direct investments. READ MORE