Essays about: "motivation of sales force"

Found 5 essays containing the words motivation of sales force.

  1. 1. The Untapped Potential : A descriptive study of Sweden as an emerging wine tourism destination

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Joan Parvazi Nia; Daniel Regnér; [2022]
    Keywords : Wine Tourism; Tourism; Swedish Wine; Wine; Vineyard; Monopoly; Sweden; Winemaker;

    Abstract : Tourism is considered as an economic force in modern society, not only is it asource of revenue, but also a means of connecting cultures and traditions withpeople from all over the world. Wine tourism especially is a form of tourismthat brings visitors to vineyards to experience the authentic taste of a region. READ MORE

  3. 2. Motivational factors and values of : a study of Swedish producers in local food nodes

    University essay from SLU/Dept. of Economics

    Author : Fanny Blom; Sandra Danielsson; [2021]
    Keywords : local food nodes; economic and non-economic values; Means-End Chain; The Zaltman Methaphor Elicitation Technique; farmers motives;

    Abstract : Securing food for the whole population is a key issue in the world. One way to make it possible is by developing the supply chains to a more sustainable agri-food system. These systems should provide the consumer with good, affordable food while the producers still get a good return for their products. READ MORE

  4. 3. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Westerlund; Mikael Westin; [2018]
    Keywords : Showrooming; Omni- and Multichannel retailing; Freeriding; Research Shopping;

    Abstract : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. READ MORE

  5. 4. Sales professionals’ perceptions regarding financial incentives and motivation : A qualitative study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gustav Olsson; Sara Hagve; [2016]
    Keywords : Motivation; Financial incentives; Sales professionals; B2B.;

    Abstract : It is important for a selling company to have a motivated sales force. The motivation and what employees is motivated by have occupied the interest of human resource researchers for decades. There has been a large amount of research within motivational psychology, which has produced several theories regarding human needs and motivation factors. READ MORE

  6. 5. To Run the Extra Mile: A case study of a sales force reward system and its potential challenges

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Janna Jarlman; Sophie Strömbäck; [2009]
    Keywords : sales force; reward system; motivation; challenges; sports goods industry;

    Abstract : Abstract Few areas within management control have gained as much attention as incentives and reward systems. However, in the current media discourse, the focus has been on bonuses for management. READ MORE