Essays about: "Omni- and Multichannel retailing"

Found 3 essays containing the words Omni- and Multichannel retailing.

  1. 1. How Covid-19 affected Omnichannel retailing and the use of Showrooming

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Ricardo Mansour; Ronit Hoque; [2021]
    Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

    Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE

  3. 2. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Westerlund; Mikael Westin; [2018]
    Keywords : Showrooming; Omni- and Multichannel retailing; Freeriding; Research Shopping;

    Abstract : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. READ MORE

  4. 3. Let's Integrate! - A quantitative study on how retail channel integration affects consumer's satisfaction, offer perception and the value of the shopping trip itself

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Säfwenberg; [2014]
    Keywords : Retailing; Channel Integration; Omni Channel; Multichannel; Consumer Satisfaction;

    Abstract : Retailing is a tough business; changing consumer trends and technological improvements constantly pressure retailers to improve their offerings. With the proliferation of the mobile internet retailers are scrambling to offer their customers more and more touch points to interact. READ MORE