Essays about: "multimodal discourse analysis"
Showing result 11 - 15 of 67 essays containing the words multimodal discourse analysis.
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11. Weight Watchers – Wellness That Works? : Analysing the correlation of weight and health through The Weight Watcher’s visual communication on social media
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : The following thesis aims to examine the social media use of the Weight Watchers, during a limited amount of time. The interest of losing weight seems to increase every year, after Christmas and New Years celebrations. This year, the Weight Watchers have been very active in advertising themselves during this period of time. READ MORE
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12. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
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13. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse
University essay from Uppsala universitet/Medier och kommunikationAbstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE
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14. Fitness ideal, how does it work? : A multimodal critical discourse analysis of how male fitness body ideal is communicated on Instagram.
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/HLK, Sustainable Societies (SUS)Abstract : Fitness is considered as a diverse spectrum and the society surrounding it is considered to be in constant flux. There are few male fitness influencers on Instagram acting as mass mediums communicating their daily lives in front of a mass of followers. READ MORE
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15. The Portrayal of the Other : A Postcolonial Perspective on ThreeESL Textbooks in Swedish Upper Secondary School
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : The aim of this study is to investigate three English as a second language (ESL) textbooks used for English 6 in Swedish upper secondary school from a postcolonial perspective, answering the following research question: Who is the implied reader, based on assumptions of the expected experiences and culture, and what and who is constructed as deviant or Other? To examine these questions, the study employs critical discourse analysis and implements strategies from multimodal analysis. The analysis is concerned with matters such as what is constructed as familiar or unfamiliar to the student, what images are chosen, and what those images convey. READ MORE
