Essays about: "multimodal discourse analysis"

Showing result 21 - 25 of 67 essays containing the words multimodal discourse analysis.

1. 21. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Dionne Tilborghs; Nina Lotz; [2022]
   Keywords : feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

   Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

3. 22. The price of sustainable skincare : A multimodal critical discourse analysis of influencing on TikTok

   University essay from Jönköping University

   Author : Chiara Savorelli; [2022]
   Keywords : sustainable skincare; capitalism; TikTok; influencer; class discourse analysis;

   Abstract : This thesis investigates the role of so called sustainable influencers in the communication of sustainable skincare on TikTok. Several videos are analysed using MCDA as a method and enriching the analysis with interviews performed to the influencers whose videos have been object of examination. READ MORE

4. 23. Divide and rule : A Multimodal Critical Discourse Analysis of Hassan Nasrallah’s speech about Christians after the clashes on 14 October 2021

   University essay from Stockholms universitet/Institutionen för Asien- och Mellanösternstudier (IAM)

   Author : Annie Wernersson; [2022]
   Keywords : Hezbollah; Hassan Nasrallah; Christians; Muslims; 14 October 2021; Lebanon; Multimodal Critical Discourse Analysis;

   Abstract : The purpose of this thesis is to contribute to the understanding of how sectarian tensions can be harnessed, nourished and spread in Lebanon. It does so through a case study on the speech delivered by Hezbollah’s Secretary-General, Hassan Nasrallah, on 18 October 2021, where he accused the Christian party, and former militia, the Lebanese Forces for killing seven Shia Muslims in a protest four days earlier. READ MORE

5. 24. Sexy 16-Year-Old Baby-Eater: Gendered, Sexualized, and Racialized Discourses in Exalted, Second Edition

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Niels-Martin Ström Josefsen; [2021-11-26]
   Keywords : Roleplaying games; Exalted; feminist post-structural discourse analysis; representation; geek culture; race; gender; sexuality; Dungeons Dragons; discourses; White Wolf; misogyny; fantasy; genre subversion; social constructivism; media tropes; monstrous women; monstrous motherhood; infantilization; trans representation; sexualization; animalization;

   Abstract : Previous research finds roleplaying games, as well as the wider spectrum of geek culture that they exist within, to be defined by discourses favoring a white, heterosexual, cis-male viewpoint, drawing up and reproducing stereotypes and tropes that are inherently misogynist, homophobic, and racist. Heretofore, research into discourses of gender, sexuality, and race in roleplaying games has focused overwhelmingly on market leader Dungeons & Dragons (1971- ongoing), largely neglecting to scrutinize other well-established titles that may adhere to or break from the same tendencies. READ MORE

6. 25. In the Net : The Visual and Verbal Rhetoric of the Campaign “Operation Dolphin Bycatch” by Sea Shepherd France

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Wappelhorst; [2021]
   Keywords : Environmental Communication; Marine Conservation Campaign; Sea Shepherd; Multimodal Discourse Analysis; In-Depth Interviews; Biocentrism; SDG 14;

   Abstract : The marine conservation organization Sea Shepherd is most known for its radical direct action, e. g., against whale poaching. This thesis examines the campaign “Operation Dolphin Bycatch,” coordinated by the French branch of the NGO, through discourse analysis and interviews with Sea Shepherd France (SSF) members. READ MORE