Essays about: "multimodal discourse analysis"

Showing result 16 - 20 of 67 essays containing the words multimodal discourse analysis.

  1. 16. THE COMMONS : Exploring power relations in climate fiction TV series from an Ecofeminist perspective

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Jannika Katharina Nowak; [2022]
    Keywords : ;

    Abstract : Patriarchal and masculinist ideologies have facilitated the global climate crisis and need to be transformed to address climate change successfully and achieve climate justice (Gaard, 2015). Climate fiction stories can envision future states of society (Robinson, 2016) and can thus challenge these ideologies and disrupt binary concepts of domination (Anglin, 2015). READ MORE

  3. 17. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Nina Lotz; Dionne Tilborghs; [2022]
    Keywords : feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

  4. 18. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Sanna Viberg; Stephanie Balasingam; [2022]
    Keywords : ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

    Abstract : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. READ MORE

  5. 19. Body Positive Content on TikTok : A Critical Study on How Body Positive Content on Social Media Can Reinforce Body Negative Discourses

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Jonna Bayliss Larsen-Ledet; [2022]
    Keywords : Body positivity; body positive movement; body negativity; Multimodal Critical Discourse Analysis; TikTok;

    Abstract : This critical study examines how TikTok content from body positive trends may influence power relations and reinforce female body negative discourses. The study takes its departure primarily in Michel Foucault. However, additional researchers were brought in to expand on Foucault’s ideas by e.g. READ MORE

  6. 20. Who is this about? : A multimodal critical discourse analysis of the communication from volunteer organizations

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Ewa Almkvist Lundberg; Nadja Flood; [2022]
    Keywords : Multimodal critical discourse analysis; social semiotics; systemic functional grammar; postcolonialism; othering; volunteer work; voluntourism;

    Abstract : The purpose of this study is to examine how three volunteer organizations present volunteer projects on their websites to identify who is constructed as central in the description of the project and which role is created for the reader. This study uses Multimodal Critical Discourse Analysis (MCDA), Systemic Functional Grammar (SFG) and Post-colonial theory as a theoretical framework to analyze visual and textual elements from three project descriptions. READ MORE