Essays about: "multimodal discourse analysis"

Showing result 6 - 10 of 67 essays containing the words multimodal discourse analysis.

1. 6. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

3. 7. Unpacking Representations of Masculinity in the Digital Age: A Case Study of Andrew Tate’s TikTok Presence. : Investigating Content of Andrew Tate as a Catalyst for Shifting Gender Norms and Identity Expression: A Qualitative, Multimodal Critical Discourse Analysis of Andrew Tate’s TikTok Influence and Gender Representations.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Gabriel Frejsjö; Noah Wernersson Birgersson; [2023]
   Keywords : Masculinity; gender roles; social media; Andrew Tate; TikTok; stereotypes; Maskulinitet; könsroller; sociala medier; Andrew Tate; TikTok; stereotyper;

   Abstract : This thesis deals with topics such as masculinity, stereotypes, social media and influencers. The area of interest for the authors is how masculinity and stereotypes can be represented within social media. To investigate this, six TikTok videos of Andrew Tate have been selected. READ MORE

4. 8. Artificial Intelligence and Journalism : A Multimodal Critical Discourse Analysis of the Instagram page @brut_ia

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Pauline Zaragoza; [2023]
   Keywords : Artificial Intelligence; Journalism; Discourse; Production; Instagram;

   Abstract : The rise of digital journalism on social media platforms is increasingly becoming a major source of information, notably for young audiences. However, the development of AI technologies is posing questions on the accountability and veracity of the digital content produced but also on the discourses conveyed. READ MORE

5. 9. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

6. 10. The (Un)deserving Refugee : A Multimodal Discourse Analysis of Danish Media Representation of Syrian Refugees Between 2015-2022

   University essay from Malmö universitet/Malmö Institute for Studies of Migration, Diversity and Welfare (MIM)

   Author : Tuba Dawood; [2023]
   Keywords : Syrian Refugees; Orientalism; Deservingness; Media Representation; Denmark;

   Abstract : This thesis provides an analysis of how the Danish media represented the Syrian refugees between the years 2015-2022. This is achieved by doing comparative research by analyzing 27 different articles about the refugee groups from four major Danish newspapers. READ MORE