Essays about: "new businesses"

Showing result 6 - 10 of 894 essays containing the words new businesses.

  1. 6. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Landén; Emil Tullock; [2023-07-20]
    Keywords : ambidexterity; ambidextrous; organization; ambidexterity in smaller organizations; corporate culture; new product development;

    Abstract : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. READ MORE

  3. 7. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

  4. 8. Collaboration Strategies of Foundation-owned Business Bodies Influencing Innovation : Innovation in foundation-owned businesses. Multi-case study on the collaboration strategies of the foundation-owned business bodies and their influence on innovation.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Victoria Resch; Madeleine Stapfer; [2023]
    Keywords : foundation-owned business; family business; ownership; innovation; collaboration strategiess;

    Abstract : Background: Ongoing business transformations, labour shortages, and lack of resources are perceived as some of the business’s biggest challenges. Since innovation is a key driver for growth and profitability, it is indispensable for the long-term survival of a business. READ MORE

  5. 9. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  6. 10. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sebastian Dietrichsteiner; Amir Hukic; [2023]
    Keywords : Randomized virtual cosmetics; Definite virtual cosmetics; Limited Time Scarcity; Purchase Intention; Theory of Planned Behaviour; Addictive Factors; Microtransactions; Gaming Industry; Gambling;

    Abstract : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. READ MORE