Essays about: "new businesses"

Showing result 16 - 20 of 894 essays containing the words new businesses.

  1. 16. Exploring the Influence of Organizational Trust in Post-merger Integration Processes : A Multiple Case Study of Family Businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sandra Gasser; Anna-Maria Mirkovic; [2023]
    Keywords : Mergers Acquisitions; Family Businesses; Organizational Trust; Post-merger Integration Processes;

    Abstract : Background: In recent years, there has been an increasing recognition of the significance of mergers and acquisitions (M&As) involving family businesses, highlighting their pivotal role in the business landscape. Notably, in the M&A literature, the issue of employees’ trust in the organization emerges as a crucial component in facilitating a successful post-M&A integration. READ MORE

  3. 17. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  4. 18. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
    Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

    Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

  5. 19. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Angelica Smedberg; [2023]
    Keywords : NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Abstract : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. READ MORE

  6. 20. Contextualising Kotter’s 8-step model to a sustainable digital transformation : A qualitative study from the perspective of organisational change

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Scott Trawick; TadhgEoghan Carraher; [2023]
    Keywords : Digital Transformation; Sustainability Transformation; Organisational Change; Sustainable Digital Transformation; Organisational Change Model;

    Abstract : In today's rapidly evolving business landscape, characterized by technological advancements, organisations are placing significant emphasis on digital transformation (DT) to survive. Concurrently, considerations of sustainability impacts have become crucial factors that organisations must take into account. READ MORE