Essays about: "Sebastian Dietrichsteiner"

Found 2 essays containing the words Sebastian Dietrichsteiner.

  1. 1. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sebastian Dietrichsteiner; Amir Hukic; [2023]
    Keywords : Randomized virtual cosmetics; Definite virtual cosmetics; Limited Time Scarcity; Purchase Intention; Theory of Planned Behaviour; Addictive Factors; Microtransactions; Gaming Industry; Gambling;

    Abstract : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. READ MORE

  3. 2. A quantitative study on the effect LQS & LTS has on purchase intention in an online context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian Dietrichsteiner; Kasper Lindgren; Irfan Okanovic; [2022]
    Keywords : Limited Quantity Scarcity LQS ; Limited time scarcity LTS ; Purchase intention; behavioural intent;

    Abstract : Background:Scarcity refers to a basic economic problem, the gap between limited resources and limitlesswants. This situation requires people to make decisions on how to allocate resourcesefficiently in order to satisfy basic needs and as many additional wants as possible. READ MORE