Essays about: "new market strategies for firms"

Showing result 1 - 5 of 84 essays containing the words new market strategies for firms.

1. 1. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

   University essay from Göteborgs universitet/Graduate School

   Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
   Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

   Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

3. 2. Enabling Collaboration for Industrial Symbiosis Formation between Manufacturing Firms : A Study of the Norrbotten & Västerbotten Region

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Nygårdh; [2023]
   Keywords : Industrial symbiosis; Collaboration; Challenges; Strategies; Manufacturing industry; Norrland; Industriell Symbios; Samarbete; Utmaningar; Strategier; Tillverkningsindustri; Norrland;

   Abstract : Purpose: The purpose of this thesis is to enhance the understanding of how collaboration in the manufacturing industry can enable the formation of industrial symbiosis by identifying challenges and strategies. To fulfill this purpose, two research questions has been addressed: What are the factors hindering collaboration and thus IS formation between companies in Norr- & Västerbotten? and What are the enabling strategies allowing collaboration for IS formation in Norr- & Västerbotten? Method: The research was conducted as a qualitative, inductive study of exploratory nature. READ MORE

4. 3. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Lindqvist; Matilda Bodell; [2023]
   Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

   Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

5. 4. Exploitation of international opportunities : (A case study of Nordic cleantech firms in emerging markets)

   University essay from Högskolan Väst/Institutionen för ekonomi och it

   Author : Edet Daniel Andem; Mir Abu Naser; [2023]
   Keywords : International entrepreneurship. International opportunity exploitation. Cleantech opportunity exploitation. Opportunity exploitation in emerging markets;

   Abstract : This master’s research investigates how Nordic cleantech firms exploit opportunities in emerging markets. Emerging markets showcase significant opportunities for provision of sustainable cleantech solutions, which can be exploited by cleantech firms to enhance their commercial viability. READ MORE

6. 5. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates

   University essay from Stockholms universitet/Marknadsföring

   Author : Basak Öztürk; Rulan Hersono; [2023]
   Keywords : Customer Engagement; Gamification; Metaverse; Noncustomers; Online Brand Advocacy; Quasi-experiment;

   Abstract : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. READ MORE