Essays about: "niche marketing thesis"

Showing result 1 - 5 of 31 essays containing the words niche marketing thesis.

  1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  3. 2. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden

    University essay from SLU/Department of Molecular Sciences

    Author : Aleksej Tarasenka; [2022]
    Keywords : sustainability transition; transformation; niche-regime; MLP; protective space; niche-regime interaction; hydroponics; RAS;

    Abstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE

  4. 3. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Dept. of Plant Breeding (from 130101)

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

  5. 4. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  6. 5. Exploring the viability of re-introducing Lablab purpureus (L.) Sweet as a multifunctional legume in northern Tanzania

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Christopher Forsythe; [2019]
    Keywords : Tanzania; agroecology; Lablab purpureus L. Sweet; insect pest; accession; multifunctional crop; viable crop; socio-ecological niche;

    Abstract : Tanzanian people are currently facing food insecurity, poor nutrition and poverty. Agriculture is not meeting the demand since Tanzania is a net food importer. READ MORE