Essays about: "nicole jönköping"

Found 2 essays containing the words nicole jönköping.

  1. 1. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nicole Vizcaino; Emma Kettunen; [2023]
    Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE

  3. 2. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE