Essays about: "nostalgic"

Showing result 6 - 10 of 39 essays containing the word nostalgic.

1. 6. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
   Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

   Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

3. 7. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
   Keywords : Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

   Abstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE

4. 8. The Voyage Out: Water in Nostalgic Art : A Corpus-Assisted Study of the Nostalgic Tropes of Water in Virginia Woolf’s The Voyage Out

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Egzona Demaj; [2023]
   Keywords : Nostalgic Art; Emotions; Experience; Tropes; Corpus Methods;

   Abstract : The purpose of this thesis is to examine nostalgic art through the usage of water tropes in Virginia Woolf’s 1915 novel The Voyage Out. Previous research on nostalgic aesthetics found that tropes play a crucial role in eliciting nostalgic emotions in the reader. These studies were primarily conducted using close reading approaches. READ MORE

5. 9. Challenged by The Wall : The architects role in bridging past and present

   University essay from Umeå universitet/Arkitekthögskolan vid Umeå universitet

   Author : Olivia Streng; [2023]
   Keywords : Nostalgia; value; re-use; abandoned; Västerbotten;

   Abstract : The pursuit of a better life has motivated people to move and settle in different parts of Västerbotten. Traditionally, some building typologies have moved together with the people but due to various reasons some homes have been left behind. READ MORE

6. 10. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE