Essays about: "nostalgic"

Showing result 21 - 25 of 39 essays containing the word nostalgic.

  1. 21. Millennials purchasing the good old days : The effects of nostalgic advertising on brand attitude and purchase intention among millennials

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Moniek Lammersma; Annika Wortelboer; [2017]
    Keywords : nostalgia; nostalgic marketing; nostalgic advertising; millennials; brand attitude; purchase intention; nostalgic consumer behaviour;

    Abstract : Background: Advertising clutter is undesirable for both consumers and advertisers. This problem increases and is predicted to grow in the future. To break through the advertising clutter and grab the attention of consumers, nostalgic advertising is considered an effective strategy. READ MORE

  3. 22. (S)examensarbete

    University essay from Konstfack/Textil

    Author : Cecilia Pfaff; [2016]
    Keywords : art; textile art; knitting; crochet; sex; sexy; sexiness; Instagram; selfie; performance; sun chair; craftivism; Dolly Parton; body; feminism; #xxxjobb; #123sexy; konst; textilkonst; stickning; virkning; sex; sexig; sexighet; Instagram; selfie; performance; solstol; craftivism; Dolly Parton; kropp; feminism; #xxxjobb; #123sexy;

    Abstract : Preface: Thank you to all the women in my life who have supported me through this process; to my mother, to my other mother (Susan), to Kara, to Jordan and, of course, to Dolly. Summary: (S)examensarbete is a journey through which I have questioned if knitting can be sexy. READ MORE

  4. 23. Bildning, nostalgi och framtidstro : representativa parker i Lund 1870-1920

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Martina Helmersson; [2016]
    Keywords : representativ park; representation; institution; 1800-talet; park- och trädgårdsutveckling; bildningsideal; Lund; järnväg; universitet; skola;

    Abstract : Parkmiljöer anlagda under 1800-talet som finns kvar idag har ofta en särpräglad karaktär, som inte sällan skiljer sig från de som anläggs idag, både med avseende på utformning och storlek. Vad beror den särskilda karaktären på som utmärker dessa äldre miljöer? 1800-talet var ett händelserikt århundrade, och mycket hände under det seklet som påverkade människors sätt att leva. READ MORE

  5. 24. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Matteo Betti; Iram Jahan Dad; [2016]
    Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

    Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

  6. 25. Re-Imagining the Victorian Woman: Female Representations in Four Neo-Victorian Novels from 1990 to 2010

    University essay from Lunds universitet/Engelska; Lunds universitet/Masterprogram: Litteratur - Kultur – Media

    Author : Guðrún Valdimarsdóttir; [2015]
    Keywords : optimism.; nostalgia; authorship; fictional autobiography; Women s writing; Sexuality; Morgan; Starling; Byatt; Waters; Women in fiction; Historical fiction; Fiction; Neo-Victorianism; Neo-Victorian; Languages and Literatures;

    Abstract : Neo-Victorian literature is a subgenre of historical fiction that is set during the reign of Queen Victoria, from 1837 until 1901. There are divergent opinions on the emergence of the genre; however, the time frame established in this dissertation spans from 1990 until the present moment. READ MORE